Could WordPress be the next Tumblr?

Could WordPress be the next Tumblr? 1

Dan Gillmor
The tech world has visible some main acquisitions. However, WordPress stands out due to its open but worthwhile platform.

Giant media and net organizations keep scooping up social-media offerings: among others, MySpace went to News Corp, YouTube to Google, Instagram to Facebook, and now Tumblr to Yahoo. For the younger founders and their investors, the trajectory in each case has been 1) create a proprietary platform; 2) trap gazillions of customers; three) sell for large quantities of cash to a worthwhile business enterprise to discern how to monetize all one’s customers.

Now keep in mind a 20-some thing entrepreneur named Matt Mullenweg. As the founder of such many different vital systems, he has been coding the maximum of his life. In the last decade of its existence, his blogging software program, WordPress, has grown to be an important part of the internet, powering about 20% of all websites. If the media and net giants have been bidding on Automattic, the determined corporation of WordPress.Com, and a selection of ancillary products, I’m making a bet they had wave exams inside the range of the $1.1bn or so that Yahoo is stated to be paying for Tumblr.

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Here’s the element, though. WordPress isn’t always just like the different merchandise I just stated, and Mullenweg, who told me overdue closing 12 months he has no goal of selling out, is an exclusive kind of founder. I consider WordPress to be the most crucial platform round because it’s miles a) open and b) managed using a younger guy and team whose hearts and minds, from my angle, are precisely inside the right vicinity at the right time. I admire them notably.


It’s no longer that Mullenweg is in opposition to getting cash. In reality, he and Automattic make numerous it (though he would not say how a lot) thru WordPress.Com, which gives loose, hosted blogs and a ramification of for-pay offerings, together with the important company and media customers which include the New York Times, the Wall Street Journal and CNN. The sales are enough that the company has sunk “tens of hundreds of thousands” of dollars into WordPress improvement to improve it and guide its tens of millions of users, individuals, and companies.

That’s WordPress.Com, the industrial arm of Mullenweg’s operations. But more crucial, in the end, is WordPress.Org, which gives the software program without cost, open-supply. In this approach, everyone can download it at no charge, alter it at will and apply it to their server. I’m the various countless human beings who have completed that, and I’ve come to rely upon it for several blogs I preserve. (I additionally have numerous WordPress.Com blogs, which include an area for some lecture room paintings).

The WordPress community is sizeable in component due to the fact, and like different most important open-supply tasks, it has to turn out to be the middle of an atmosphere. There are tens of thousands of extensions to be had for WordPress – software accessories that do everything from cutting down remark junk mail to create online shops to you call it, plus significant numbers of “themes” that deliver customers flexibility in how the web page will look and sense for the consumer. Automattic has created most of the plug-ins, but 1/3-birthday celebration builders have completed the giant majority. Some are unfastened to use, like the core software, while others include a charge.

Contrast this with all the other primary for-earnings platform operations, including Google, Facebook, Twitter, et al. To a greater or lesser diploma, developers can create programs to run on or alongside their structures, but they may be genuinely in control. The 1/3-birthday party developers and their merchandise live essentially on the whim of the platform proprietors, and so does the content material that we (you and I) put into their computers. We get convenience in going back, but we need to preserve who is jogging matters constantly. With WordPress.Org websites, we are in control.

As Mullenweg told my college students a final year:

“I suppose it’s surely crucial for the impartial net to have a platform, and to the quantity that WordPress can serve that function, I assume it is an awesome privilege and duty. We don’t all want to be jogging on Twitter and Facebook and (LinkedIn) profile pages and being offered to the highest bidder, basically, over and over once more, one thousand instances, whenever someone masses a page. I mean, we will do better than that.

So I’ve always tried to orient Automattic’s business model to now not be advertising, wherein your customers are the product which you’re promoting to someone else, however, to be subscriptions, which I feel is a lot extra honest, because your users are the people who are also investment it. So you’re certainly greater aligned with their hobby.”

Control, he told us, mattered even extra than a commercial enterprise version that didn’t make users the product:

“We nevertheless want this platform for longer kinds of self-expression, and a place that human beings can have their own area on the net, that definitely belongs to them, that they have entire control of it, all of the ways right down to the software program, the real code executing at the server somewhere in the cloud. It would be best if you were capable of managing each unmarried line of that. And that’s the splendor of open source.”

A founder, he says, has two critical roles: hiring and growing an enterprise culture. And the tenets by which he operates have taken voice in a corporation creed. The maximum current generation is this: