Drooled at recipes on saffrontrail ? Meet the food blogger the internet loves

Drooled at recipes on saffrontrail ? Meet the food blogger the internet loves 1

It’s 2018, and it is now not creepy if you admit that you had been following someone for longer than you understand them. Or is it? Err…I don’t recognize. I’ve made several buddies and friends from human beings I’ve observed on social media.

I began following Nandita, who lives in Bengaluru, on Twitter someday in 2012, and I have looked at her motion pictures on YouTube as nicely. However, it’s her Instagram testimonies and posts that I experience the maximum. A few extraordinary meal pictures are going on there alongside her easy-to-apprehend little by little demonstration of recipes. Her website is a treasure trove of ideas not only for vegetarians but folks who want to try out interesting and engaging cakes, and I had bookmarked her post on the use of the air fryer as well, something I maintain going lower back to every Ramzan!

Nandita’s book The Everyday Healthy Vegetarian is being posted utilizing Hachette and is to be had for pre-order. The e-book hit the first-rate dealer listing on Amazon within simply hours of being introduced and should be had in early January. She also gained The Lifestyle Influencer Award with Better Homes and Gardens India and Social Samosa for Best Original Recipe Blogger on the ultimate day of 2017.


Nandita wears several hats – physician, nutritionist, blogger, and now a writer. I had the opportunity to ask her some questions about her adventure from being a meals blogger to a cookbook creator.


Loving food and love to cook dinner are different things. Which came first for you, and when did deciding to take your passion for cooking into a full-time profession?

It was the herbal scheme of things. I didn’t quite plan something. Blogging and social media have become a large phenomenon around 2012, and it changed into suitable to be there. More like right region-proper time, I assume.

Saffrontrail is ten years antique now. How a whole lot has the website changed since you commenced?

I started my weblog in 2006, so it will likely be 12 years old this March. Earlier, the blog became a piece of extra focus, no know-how of search engine optimization, no calendar making plans, no keyword analysis. Today, it is all very strategic. I have already planned my calendar for the primary 3 months of 2018.

Food photographs have been extra in a blur once I started. Over a remaining couple of years, I placed a touch greater effort into styling. Better cameras help too.

How did you start using social media to promote Saffrontrail, and what kind of things have you modified regarding social media from the early days?

I’ve been on social networks even before ‘social media’ became a term, beginning with ryze.Com in 2002-2003. So it got here obviously to me to share my weblog content material on social media, although my attention became more on Twitter. But I realize, Pinterest is where the food blog visitors come from, and I need to place maximum efforts on that platform. Twitter works higher for visibility, emblem building, and networking.


What has the journey like from blogging to becoming an author?

I began my weblog in 2004, and in 2005, I already had a book deal. But life threw some goggles at me, and I became unable to take up the provider. Blogging needs commitment and area to become a successful blogger, and turning into a creator desires the identical however in larger measure. Both want unmarried-minded cognizance on generating first-rate content for the readers.

Do inform us a bit about your book and what to expect from it.

The Everyday Healthy Vegetarian is a superb handbook for all of us who want to consume wholesomely. It has simple and brief recipes for the busy lifestyles we all lead nowadays, mainly normal elements. I have divided it into 4 sections – Good Carbs, Eat the Rainbow, Protein Punch, and Healthy Fats, so the recipes are all divided among those sections. Moreover, it has useful indexes along with Vegan, Gluten-Free, Diabetic Friendly and Superfood recipes, which the reader can comply with in step with his/her desire.

There’s additionally a whole lot of facts within the creation pages, which include the way to install your kitchen, stocking up on components for healthy cooking, menu making plans, time-saving guidelines, and extra.

Do you plan to restart your Breaking Bread (loved the name!) workshops once more?

The workshops had to forestall because I needed to awareness a of one hundred% at the e-book. I want to restart coaching healthy cooking. It is usually fun to connect with the readers offline, and the only-on-one interaction continually feels good.

Writing a cookbook is massively distinctive from writing a unique one. How lengthy did it take a good way to do everything for the cookbook, from trying out to photography and many others?

Writing a cookbook is lots of work. Planning out the sort of recipes to consist of, ordering elements, cooking, cleaning, looking at the recipes’ nutrients profile, after which the writing itself. I observed myself wishing commonly that I have been writing fiction. At least I would not be staring at countless purchasing lists and overflowing kitchen counters. But, of course, I do recognize that writing fiction isn’t smooth both! The whole technique took 18 months I assume how can a brand new food blogger stand out from the with so many meal bloggers around gang?

Mastering any one platform and then getting the target market to their blogs seems exceptional. Taking eyeball-grabbing photos is the first-class way to shine on systems like Instagram, facilitating one to stand out in a crowd. However, the competition is way too much. So, the sluggish and consistent way is to constantly put out extraordinary content material at the blog and stay connected with the readers.