EPublishing – Threat or Opportunity for Traditional Printers


iPads, iPhones and the glut of diverse tablet gadgets presently hitting the market are converting the manner many people observe courses. A growing number of humans are finding that the use of cellular gadgets to get entry to an extensive variety of material (frequently at the same time as commuting) is extra convenient than magazines, newspapers, and different traditional print media. The exceptional display screen decision has promised to make the iPad the new medium for reading magazines.

For a few printers and publishers this formerly inexperienced fashion is a supply of difficulty; even fear. But is this fear well-founded? Was the initial buzz around the iPad and magazines just a fad? Is this a risk or opportunity to the print enterprise?

After all, there seems to have been a downward fashion in iPad magazine subscriptions after the preliminary frenzy. When Wired launched their iPad magazine in June 2010, they bought extra than one hundred,000 ‘copies’. But more recently it has been said Wired’s iPad mag only sold a mean 31,000 copies in keeping with the month in Q3/10. Falling in addition to 22,000 and 23,000 for October and November respectively. Vanity Fair fared no better and has seen declines in iPad income from 10,500 in August, September, and October to 8,seven-hundred copies of its November problem. Glamour dropped around 20%, Men’s Health has skilled a 28% drop and GQ has lost shoppers. Fewer and fewer people seem to shop for virtual magazines for the iPad.

So is that this a sign for the future? Does it suggest printers and publishers want not worry? With the glut of capsules and smartphones anticipated available on the market within the close to future and the reducing entry value, I am positive there is a protracted-term destiny for ePublishing. And for printers and publishers with vision, ePublishing should be seen as a manner of complimenting their ‘ink-on-paper’ publishing – it’s a danger to get ahead of the competition, to take gain of lower distribution prices, growth reach and create new sales streams.

To list an eBook with iTunes, you need to open an account with Apple, and you need to get an ISBN range in your book. This isn’t always an easy process. The important gain is that you will be listed as an e-book, in place of an App, and this may have credibility implications.

Limitations of Page Flippers, Unfortunately, most readers are skilled with the internet and are no longer happy with simple pages of textual content intermingled with photos. They need websites that allow them to “do stuff”. They need to watch movies, to search through the content material, to access associated statistics, to “browse”, to find out expenses and to buy things they like, and to observe their whim. They regularly aren’t satisfied to simply turn to and fro thru pages.

To meet those expectancies, a specific method is required. While there are numerous possibilities, the maximum flexibility and value effective method is to transform your application into a “Web App”. In simple terms, a Web App is a website that may be disbursed or accessed as if it have been a utility running at the cellular device.

Rather than being a simple “page flipper” for viewing a PDF record, a Web App has the capacity to incorporate greater functionality. Such functionality can be associated with enhancing the person’s revel in (as an instance which includes motion pictures, menus, hyperlinks an interactive functions), or related to generating sales from the report (focused advertising and marketing, or the capability to make purchases at once from in the guide), or related to presenting a useful provider to the reader (calculators, access to data, Facebook connections, and so on).

However, with the right improvement tool you could flip your booklet right into an exceptional looking Web App with a stage of great regular along with your printed book(consisting of a preference of up to 3,500 fonts) – ‘re-purposing’ your layout and print attempt to a couple of digital shipping platforms such as the net, tablets, and smart-phones making use of diverse operation structures (eg Apple iOS, Google Android, Windows Phone), and additionally from the Internet.

With an approach that ‘is going past web page flipping,’ you may obtain widespread commercial advantages which include multiplied revenue possibilities, as an example: a. Regionalise marketing ie provide classified ads particular to the vicinity the person is having access to the publication b. Introduce a “click-thru” charge gadget for advertisers. When a reader clicks to a particular advertiser’s access, you’re capable of the rate for this (just like Google Adwords) c. Place simplest a quick model of your book online to entice readers to i. Subscribe to the printed version, or ii. By putting the booklet in the back of a price gateway, have readers purchase the present day online book or join future online variations.

Maintain nice ‘look and sense’ of your publication With the ever-increasing array of digital equipment on which humans are accessing the net, it’s far essential that high-quality courses be supplied professionally. What may look first-rate on a computer display from an internet site will no longer translate to an without difficulty viewed presentation on a cellphone or pill.

Users are getting increasingly disturbing. Marissa Mayer, Google VP, has stated that their testing has shown a “half of 2d delay [in page loading] precipitated a 20% drop off. Half a second put off killed consumer pleasure”.

Pages want to load quickly to offer users that ‘instant-on’ enjoy. It is no use having the satisfactory looking mag web page which takes 2 minutes to load up – there might not be everyone there to study it. The current load instances of the ‘The Daily’ iPad app is a good instance.

Use new media Today, publishers and printers have the option to head digital or ‘ink on paper’, but many are choosing a collaborative method, nevertheless handing over traditional print, however complimenting it with fantastic digital editions.