while Android cleans up apple percentage falls much less quick as Google working device takes over – however Windows Phone has slightly sold half of the 2m handsets shipped, say new figures Charles Arthurtheguardian.Com, Monday 18 April 2011 17.01 BSTSmartphone montage smartphone sales are up, but Nokia and RIM are being badly hurt by means of the incursion of Android devices Nokia is suffering dramatic falls in market percentage worldwide, and RIM has visible a calamitous fall in its US income – whilst the Android cellular running system is streaking beyond rivals in nearly every advanced u . S . A . To end up the dominant participant everywhere.
New figures provided solely to The Guardian by using Kantar WorldPanel Comtech shows Nokia’s market share for smartphones losing from 10% to simply over 1% in the US during the last six months, which means it offered handiest approximately 160,000 top-stop devices there. The tale is the equal for the stricken Finnish cellphone manufacturer in every country over a 12-month or six-month length, with a fall apart in marketplace share that bodes badly beforehand of its quarterly financial consequences due this Thursday.
The tale is not any extra encouraging for RIM, which in keeping with Kantar has seen a massive fall in the number of income within the US, the area’s biggest telephone marketplace. There its percentage has fallen from 32.5% in June 2010 to simply 10.6% in March 2011, which means that it best bought expected 1.4m gadgets there.
Apple is also being rapidly eclipsed by way of Android gadgets, though Kantar notes that the advent in the US of its iPhone to the Verizon community provided an uplift to sales, in order that it honestly increased its marketplace percentage there. But in different nations, appreciably the United Kingdom, Germany, France and Japan, the iPhone noticed double-digit falls in market proportion – that could suggest that even though it’s miles selling extra phones, it isn’t always developing the variety as quickly as the market is expanding.
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Meanwhile, Microsoft’s Windows Phone release has made barely a ripple, with the organization’s proportion of the market falling in every us of a because the last of its preceding-technology Windows Mobile telephones are phased out. Kantar’s figures propose that simplest 1m Windows Phone gadgets have been bought because they released – round half of the variety that Microsoft has time and again said had been “shipped”.
“The key underlying fashion is that Android is developing in every u. S .,” said Dominic Sunnebo, customer insight director for Kantar. “Windows Phone handsets have had truly no effect available on the market; until Nokia starts to supply versions of them, I do not assume that we’re going to see anything, because there may be no key cause why you may select one over an iPhone or Android telephone – those can already do everything you might need to do with a Windows Phone handset.”
Sunnebo warned that Apple faces critical dilution of its marketplace share except it expands its handset variety quick. “The lesson of Android is that if you release enough handsets, they’re going to promote. It’s difficult for Apple to compete in opposition to that if they may be only generating one new handset in step with the year, especially whilst the boom on this market is many of the low-stop gadgets. Apple is profitable inside the advanced markets such as the US, however, in case you inspect the future, at international locations like Brazil, Mexico and Argentina, there may be no manner that they can get extreme penetration there because of the import obligations including to the sheer price of the telephone. Places like which might be wherein [Nokia’s] Symbian is dominant, and that is where Android is attending to be dominant now.”
Rumours have circulated for some time that Apple will attempt to expand its iPhone supplying to soak up low-end consumers because it did while it multiplied into the less expensive stop of the digital song participant marketplace with its iPod mini in 2004. But at that time it controlled the music player market – a scenario that does not follow with cell telephones.
RIM faces issues because the ASP (common selling charge) of its handsets is falling because it attempts to enlarge sales – which keeps revenues strong but cuts earnings. “They’ve realized that they can not compete with Apple and they’re struggling against Android,” said Sunnebo.
Meanwhile, Windows Phone faces a difficult transition period whilst it waits for Nokia to make its move, announced in February, to bury Symbian on smartphones and replace it with Windows Phone. The Guardian has forecast that Nokia will no longer be promoting any Windows Phone devices before October, whilst Microsoft is expected to launch a giant upgrade to the OS, codenamed “Mango”, with a stronger capability that must place it on function parity with iOS and Android’s present abilities.
Kantar produces its figures from an international client panel, sporting out around 1m interviews in step with yr in Europe on my own. It tracks cell phone buying and other behavior. The statistics supplied excludes employee income.
Smartphone marketplace proportion, by united states of americaCountry/OS% percentage, Mar 2010% share, Mar 2011Change, %Total smartphones bought (million)supply: Kotar Worldpanel ComTech international customer panelGreat Britain 3.Forty fiveSymbian 26.1 11.Four -14.7 zero.39RIM 17 24.5 7.Five zero.84iOS 39.Five 23 -sixteen.5 0.79Windows 6 2 -four zero.07Android eight.6 38 29.4 1.31Other 2.Eight 1.1 -1.7 0.04. Germany 2.Seventy fiveSymbian forty seven.Three 25.Four -21.9 zero.7RIM four three.Four -zero.6 0.09iOS 35.6 24.Four -11.2 zero.67Windows 9.4 3.9 -five.5 0.ElevenAndroid 1.7 35.Five 33.Eight zero.98Other 2 7.Four 5.Four 0.2. France 2.79Symbian 28.7 15.6 -thirteen.1 zero.44RIM nine.Four 12.1 2.7 zero.34iOS 46.Five 22.6 -23.9 0.Sixty threeWindows 6.1 1.9 -four.2 0.05Android 6.7 35.Eight 29.1 1Other 2.6 12 nine.Four zero.34. Italy 1.04Symbian 63.2 46.Nine -16.3 0.Forty nineRIM 6.Nine four.6 -2.3 0.05iOS 18.Eight 20.Three 1.5 zero.21Windows 6.7 5.9 -0.Eight zero.06Android 1.6 18.6 17 zero.19Other 2.8 3.7 0.Nine 0.04 % share, June 2010 % percentage, Mar 2011 % exchange Total smartphones bought (million)US thirteen.31Symbian 10.1 1.2 -8.9 zero.SixteenRIM 32.Five 10.6 -21.9 1.41iOS 21.1 27.2 6.1 three.Sixty twoWindows 12.8 four.9 -7.Nine 0.65Android 19 fifty four.7 35.7 7.28Other four.5 1.4 -three.1 0.19. Australia zero.8Symbian forty three.9 25.3 -18.6 0.2RIM 9.7 2.8 -6.9 0.02iOS 36.Three 35.2 -1.1 0.28Windows 4.5 2.Eight -1.7 0.02Android four.2 29.8 25.6 0.24Other 1.4 four.1 2.7 zero.03. Japan 1.97Symbian 27.6 eight.2 -19.Four zero.SixteenRIM 6 2.Four -3.6 0.05iOS 38.2 28.2 -10 zero.Fifty sixWindows five.1 1.7 -3.Four zero.03Android 22.Four 58.3 35.9 1.15Other zero.7 zero.2 -0.Five 0