Top suggestions for a successful blog

Templates

From finding a gap to building a community, Katy Cowan shares her top pointers on beginning and going for walks your personal success art, subculture, or creative weblog
Woman with pc in a wild meadow
Reveal more approximately who you are to your blog posts, and your audience will love you for it, says Katy Cowan. Photograph: Cultura Creative / Alamy/Alamy
Creative Boom and Katy Cowan, part of the Guardian Culture Professionals Network

Image result for blog writing
Thursday 17 November 2011 08.00 GMT First posted on Thursday 17 November 2011 08.00 GMT
With so many terrific arts, heritage, and creative blogs accessible already, how are you making yours stand out? How do you get humans returning for more, and how do you grow tourist numbers and build a faithful following?

RELATED ARTICLES :

There are many pointers and tricks to get your own innovative blog rocking and consequently raising your profile and helping you to win extra business. Here are my top 20 recommendations for a hit innovative blog, but if you could consider any extra, please comment underneath and assist me in making this an excellent listing on the net.

Getting started

Choosing a running blog platform is your first assignment. There are lots of unfastened options accessible together with WordPress, Tumblr, TypePad, and Blogger. All of them provide loose layout issues so you can personalize your very own blog, so it is spotless to get started. And if you’re no longer sure the way to use them? There’s plenty of online video tutorials to be determined on the internet – for example, WordPress has its very, very own lesson listing to assist get you began.

Consider integration

From an SEO perspective, it is worth getting your blog incorporated with your present internet site to build content material and make search engines like google love you even greater. After all, SEO (search engine optimization) is all approximately content. But in case you’re now not capable of doing this or can not have the funds to rent a web developer to sort, then begin a loose blog and ensure you include hyperlinks for your most important internet site or different hyperlinks, for example, for your artistic portfolio.

Find a spot

When deciding on an innovative topic to weblog about, attempt to discover an area of interest. Make your blog about something unique, and you may please search engines like google and your readers. Try no longer to be too well-known and, in reality, aware of one specialist subject matter and stick to it. Find your own area of interest and go for it – don’t forget to live on the topic.

Write about what you adore.

Write approximately something you love. Otherwise, you’ll show no ardor to your writing. And if there is no ardor, your content material will go through, so find a subject matter you’re relaxed with and best write about that. For example, if you’re a museum curator, speak approximately the industry, emerging traits, and different museums or exhibitions you like. And if you’re a theater director, you could write approximately industry people you recognize or share your operating day along with your followers.

Offer price

It goes without announcing, but if you do not offer something the general public desires, your creative weblog will never be a fulfillment. Give people what they are after and offer real value to their net browsing experience. What do I suggest with the aid of this? Well, the price is tested within the content material you post. If your content is not treasured, people may not read it or go back to study extra. So reallyy consider what you’re setting obtainable and provide the people what they want.

Focus on advertising and marketing

You won’t get everywhere if you launch a weblog and hope that people will come without any marketing effort. You have to market your blog actively, and you may try this via a ramification of methods. For example, you can start speaking to other bloggers by leaving precious remarks on other human beings’ blog posts – this will assist draw human beings back to your own website online. Or you could make use of the search engines and write about subjects which are famous in the searches, like this very feature. Or you can even provide to make contributions to influential e-zines or blogs to assist in enhancing your profile. Whatever you pick to do, get obtainable, and marketplace yourself like mad. There’s without a doubt no excuse no longer to.

Encourage interplay

Get human beings to speak to me in your blog. Ask them to feature their remarks on various articles, as I’ve performed with this put up. Encourage interaction at any place feasible. Ask for feedback, reply to people’s contributions, construct a community and be quality. People like to interact, so make certain you’re friendly and alluring.

Make commenting easy

Just be conscious that there are numerous reasons why people might not comment on your blog posts. It could be something from not providing clean access for logging a remark to writing about bad things people don’t need to be a part of. Bottom line? Make commenting effortlessly available and write about stuff that gets human beings talking undoubtedly. If human beings can have interaction on your blog, they’ll hold coming lower back for greater.

Don’t fear approximately negativity.

Occasionally you could get the bizarre, terrible comment on your blog. Please don’t allow it placed you off or scare you far from blogging. Any remarks you are no longer satisfied with can be deleted or responded to undoubtedly. You’ll rarely face negativity despite what people say, so don’t worry approximately it too much.

Don’t get a level flight and believe in yourself

Once your weblog begins to get greater than 1,000 visitors step by month, it is most effective natural that you could lose confidence in yourself and your writing. But, don’t get degree fright and maintain at it! There is a motive for so many site visitors, so believe in yourself and maintain writing superb content material.

Images, pics, and more pix

People love photographs. Some of the maximum popular arts and innovative blogs inside the world consist of quite a few imageries. This is partially because humans love to experiment through internet pages quickly, and they experience seeing snapshots and pictures that help to interrupt textual content and add visual interest. When writing an innovative blog, pictures are critical to offer as many as viable and provide your audience plenty of enjoyable factors.

Provide easy analyzing

Research indicates that people view and scan web pages instead of examining each ultimate little bit of reproduction. Therefore, try and preserve your articles as smooth, short reads. Provide lists of any viable place and cut up the textual content. From an SEO factor of view, you want to provide a minimum of 250 phases of reproduction. But it’s also right to stick to this range to your readers — until you’re writing an article together with this one – in which case, upload in bullet points or lists because it will preserve people’s attention greater.

Give your posts punchy titles.

When thinking about matters to weblog about, write articles that have punchy titles: ones that humans look for thru engines like google and titles that are appealing and catchy. You need to attract human beings and inspire their interest.

Keep it normal

A blog is sort of like a web magazine and indicates an “everyday” cognizance. Try and maintain your blog updated with at least two articles every week. Ideally, you need to run a blog every day, particularly if search engine optimization is one of your key priorities. Otherwise, try and preserve things going. And in case you move on a holiday, make exceptional use of scheduling tools on your blog so that you can post articles routinely whilst you’re away from your table.

Avoid litter

When designing your weblog — both developing one from scratch or using any of the loose running blog systems online — try and maintain the format smooth, sparkling and uncluttered. Avoid adding masses of useless functions. Keep it clean on the eye, and you’ll please your blog traffic and have them coming back for more.

Get social

Don’t overlook social media someplace else like Twitter and Facebook. Make certain you hook these up in your weblog’s RSS feed and replace your fans and fans together with your present-day submit. Twitterfeed is a tremendous tool that automated publishes your posts for your Twitter and Facebook debts — incredible for Twitter but seems a chunk spammy for Facebook. Test the whole thing first and ensure you’re satisfied with the automated updates and tweets you are putting obtainable.